November 10, 2022

Finding a Reliable Toy Manufacturer in China – A Detailed Guide

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China toy manufacturers produce a diverse range of baby toys and children's toys for all ages and interests, making it a top destination for toy sourcing. But as a toy dealer, finding a reliable and affordable toy manufacturer is essential to your business. 

With so many options available, it can be daunting, especially if you've never done it before, but don't worry – we're here to help.

Let's first look at the 2022 statistics for the Chinese toy market.

According to the report published by Statista, "In 2022, the Chinese toys and games industry generated approximately 78.7 billion dollars - making it the world's largest toy market."

As you can see, the Chinese toy manufacturing market is booming, and there are plenty of opportunities for those in the toy business. 

But here's the twist - with so many toy factories to choose from, how can you tell which ones are reliable and which ones aren't?

In this 12-minute read, we'll provide a detailed guide on how to find the right toy manufacturer in China. We'll also discuss the benefits of working with a Chinese toy manufacturer and outline some of the key factors you should consider when making your decision. 

So whether you're just starting out or you've been considering switching manufacturers - Read on for some invaluable advice!

For those who prefer video content, here’s a video summary of what you’re about to read below.

Toy Manufacturer in China – Reliable or Not!

Certain parts of China have many toy companies, which can make it hard to decide where to have your toys manufactured. Shantou City is so populated with toy makers that some people call it the "Chinese toys city."

The first question you need to ask yourself is – Can I trust this manufacturer?

You might be thinking, "Of course I can! They're a big company, and they have a website. They must be legitimate." 

However, that's not always the case. In China, many "fly-by-night" toy manufacturers are only interested in making a quick buck.

These companies often have weak infrastructure, poor quality control, and no customer service to speak of. As a result, they're unable to deliver on their promises, and your business will suffer.

Wait, don't be discouraged yet!

We are not saying that all Chinese toy manufacturers are unreliable – Far from it.

In fact, many of them are highly reputable and have been in business for years. You just need to know how to find them. 

So how can you tell if a manufacturer is reliable or not? 

Reliability depends on many factors, such as:

  • How long has the company been in business? 
  • Do they have a good reputation? 
  • Are they able to produce consistent quality products? 
  • Do they have a history of meeting delivery deadlines?

If any of these factors are weak, it's likely that the manufacturer is not reliable. 

The Myth:

There is a myth you need to clarify - just because a toy manufacturer is big doesn't mean they're reliable. On the other hand, small manufacturers can also be extremely reliable. 

The Reality:

The reality is that size has nothing to do with reliability. It all comes down to the factors we mentioned above. So don't base your decision solely on the size of the company - it's not a reliable indicator.

3 Basic Methods to Find a Reliable Chinese Toy Manufacturer

Now that we've debunked the myth, let's get down to business and find you a reliable toy manufacturer in China! 

Here are 3 basic methods to get you started:

1. Online Research:

If you know how to do internet research then this method is for you! 

But wait - don't just go ahead and Google "toy manufacturers in China". 

If you do that, you'll be bombarded with results, and it won't be easy to sift through all of them. And that's what most of the failed toy businesses do. 

Instead, try to be more specific with your search - What does this mean?

Here is an Example!

For Example:

Suppose you need to find a custom board game manufacturer in China. Follow these methods for better results:

  • Visit and type in "custom board game manufacturers in China" instead of just "toy manufacturers in China".
  • Don't just finalize the company on the basis of online reviews - as many of them are fake.
  • Check their website to see how long they've been in business. Also, check their physical presence. 
  • Try to scroll around some custom board game manufacturers available on and to get an idea about the available options in the market and their usual price range.

Pro tip: focus on toy factories that specialize in the type of toys you'd like to produce. If that means baby toys, look for "baby toys manufacturers in China." Or, focus on wooden toy manufacturers if you want to make wooden toys.

Toy suppliers specializing in plastic toys or plush toys won't excel at making wooden toys, even if they're great at making remote control toys or soft toys.

Major Drawback:

The manufacturer's reliability depends on how much effort you're willing to put into your research. While offshore, it's very difficult to track the actual business.

There is also a chance that you might come across some fake websites and get scammed. 


The limitation of online research is that it's only feasible if you are onshore and visit the factories physically to get an idea about the company. 

If you are offshore, then this method might not be that helpful. 

But if you are interested in learning more about finding a reliable sourcing agent in China - Check out our latest blog post.

Latest Blog Post: Professional Sourcing Agent Guangzhou China

2. Attend Exhibitions and Fairs:

This is one of the best methods to find a reliable toy manufacturer - especially if you're in China.

Exhibitions and fairs allow you to meet face-to-face with manufacturers, see their products firsthand and get a feel for their business. 

Not only that, but you can also get an idea of their manufacturing capabilities and whether or not they're able to meet your needs.

You must be thinking - which exhibitions and fairs should I attend?

There are several exhibitions and fairs that are held in China throughout the year. But some of the most popular ones are:

  • Canton Fair
  • China Toy Expo
  • Playtime Shanghai
  • Children Baby Maternity Expo 
  • And many more!

You can find out the best one for you according to your product and location. 

3. Connect with a Contract Manufacturer:

Contract manufacturing is one of the most popular choices for businesses that are just starting out. 

But what exactly is contract manufacturing?

A contract manufacturing company manages the whole toy manufacturing process from start to finish - on your behalf. The company is responsible for onboarding manufacturers, product development, quality control, and logistics.

Why do you need it?

It's the most recommended method for both offshore and onshore clients.


Well, if you're onshore/offshore - contract manufacturing will be your feet on the ground in China. They'll do all the work for you and ensure you get the best possible products at competitive prices. 

Additionally, they also have strong relations with different manufacturers - Which is a huge plus! Whether you want to produce plush toys, educational toys, plastic toys, or even inflatable toys and beach toys, a company like Morpho MFG can help you find the right ODM toy manufacturer for your purpose.

Now, the question is - what are the key factors you need to look at while manufacturing your toys in China?

We know you can't wait so let's get into it!

Aiming to Conquer the Toys Industry – Don’t Forget This While Manufacturing Your Toys in China

The toy industry is one of the fascinating industries to be in – not just because it's associated with children and all things cute. 

But also because it’s an industry that is constantly evolving. Just think about how different the toys your parents played with are from the ones you played with as a child. And now, the toys your children play with are even more advanced! 

As a result, the market for wholesale toys is also constantly changing, and manufacturers need to be able to adapt quickly to stay ahead of the curve.

Decided to jump into the toy manufacturing market - Wait!

Don't forget to follow these steps while finalizing a Chinese toy manufacturer - Follow to conquer!

Check Relevant Expertise:

There are many toy categories out there, ranging from plush toys to educational toys. Each of them requires different expertise.

Would you partner with a company that doesn't know the first thing about your products? It's like finalizing a watch manufacturer for your board games manufacturing project - Would you ever do that?

No, right?

That's why you should always check the expertise of your toy manufacturer. 

But it won't end here - let's discuss the hidden side!

If your toy consists of multiple components - then you need to find the specialized manufacturer for each component. 

You must have some thoughts: Why do I need to do this?

The answer is simple, "To maintain your toy quality!"

That's why Morpho MFG (a contract manufacturing company) uses the "Component Control Method" to manufacture high-quality toys. 

Check Quality Standards of the Toy Manufacturer:

There are two ways to check whether your toy manufacturer can meet the quality standards. 

The first way is to ask for their product sample - which is a great way to get an idea about their manufacturing capabilities. 

The second way (and the most recommended way) is to visit and check their manufacturing and quality control facilities - suitable for custom toys!

Don't forget to check their ISO and CCC certifications.

Clarify Your Requirements and Design:

Before finalizing, communicate your requirements and design to your potential manufacturer. 

Make sure that they understand your requirements and can meet them. 

Ask for their suggestions and recommendations - if they have any. 

A great manufacturer will always offer suggestions to improve your product without compromising quality or increasing the cost. 

What about the language barrier - will it be a serious issue?

Well, in some cases, it can be! 

So what's the solution?

It's simple - You need someone who can act as a communication bridge between you and your Chinese toy manufacturer. 

Morpho MFG can be that perfect partner for you - they have +7 years of experience working with Chinese manufacturing companies. 

Do Proper Paperwork:

It's one of the most neglected parts while finalizing a Chinese manufacturer. 

As a result, many foreign companies face legal issues in China. 

If you have a custom toy design, get it patented in China. It will protect your design from being copied by other manufacturers.

You should also sign a confidentiality agreement (NDA) with your manufacturer. It will protect your trade secrets and other confidential information from being leaked. 

You might get confused - Aren't manufacturers in China trustworthy?

They are!

But it's always better to be safe than sorry. 

Ask For the Test Reports:

Don't just take the manufacturer's word when they say their toys meet international safety standards. 

Ask them to provide test reports from a third-party testing agency. 

It will give you the peace of mind that your products are safe and comply with international safety standards.

But it didn't end here - What about the functionality test report?

If your required toy is a drone or RC car, you should also ask for a functionality test report. 

It will ensure that your toys are fit for their intended use - that's what matters the most, right?

How will you verify whether the report is real or fake?


That was a lot to deal with! 

Think again, will you be able to manage all of this while focusing on your business? 

No, you can't!

Unless you're ready to dedicate a lot of your time, energy, and money - it's better to leave it to the experts.

That's where Morpho MFG comes in and offers a one-stop solution for your entire toy manufacturing needs!

Are you struggling to understand how to fulfill your manufacturing needs in China - the wait is over!

Check Our Latest Read: Offshore Manufacturing in China.

Toy Manufacturing in China – Understanding the Different Types

Before looking for a toy manufacturer in China, you need to understand the different types of toys that are manufactured in China. 

According to China's toy market research article published on HKTDC research, the Chinese toy market is classified into four major categories:

  • Mechanical toys
  • Electronic toys
  • Plastic toys
  • Wooden toys

Various other types stated in the research are:

  • Licensed toys
  • Educational toys
  • Traditional products
  • High-tech toys

Make sure to identify your toy category before putting your search for a toy manufacturer in China into full swing.

But toy manufacturing in China is not only limited to the categories as mentioned earlier. In fact, you can also order a custom-made toy or any game that you can think of. 

One of China's most widely manufactured games or toys is the "Board Game." Want to learn more about it?

Related: Board Game Manufacturer in China.

MorphoMFG – Your Trustworthy Partner for Toys Manufacturing in China

Morpho MFG is one of the most reliable and trustworthy contract manufacturing companies when it comes to toy manufacturing in China. 

Why us: We have more than seven years of experience working with Chinese manufacturers. We have a lot of reliable toy manufacturing companies in our panel, which we have selected after a lot of research and test runs.

Whether you need a toy prototype or want to manufacture a new line of toys - we have you covered!

Send us your product requirements today, and our representative will get back to you with the best possible solution.

So, now you can easily focus on your business while we manage your entire toy manufacturing process. 

What to learn more about our services, or do you have any other queries?

Visit our homepage and scroll through our different services, or feel free to schedule a call with us. We will be more than happy to help you!

Frequently Asked Questions

Who is the Leading Toy Manufacturer in China?

You can find a lot of Chinese toy manufacturers on the internet claiming to be the leading or top-rated manufacturers in China. 

But the truth is something else - most companies are not even close to being the best. 

The Reality:

There is no clear winner regarding the leading toy manufacturer in China. It all depends upon your specific requirements and budget. You need to do your research and decide which is the best for you.

Best Available Solution:

However, the best and most recommended solution is to work with a reliable sourcing company like MorphoMFG that has experience working with Chinese toy manufacturers. Morpho can get your toy manufactured by the best possible manufacturer available in China. 

So why wait?

Contact us today, and we will help you find the best possible solution for your toy manufacturing needs.

Which is the Top Selling Toy in 2022?

The toy manufacturing industry is growing rapidly, and many new and innovative products are introduced every year. 

It is hard to predict which toy will be the top-selling toy of the year 2022. 

However, if we look at recent trends, it seems like toys related to Education, High-tech, and Science (STEM) are becoming quite popular. 

But it's just a prediction, and only time will tell which toy will become the top-selling toy of the year 2022. 

The Right Way: If you are planning to launch a new toy in the market, then make sure to check the latest market sensation and trends before finalizing anything. 

In the meantime, if you are looking for a suitable toy manufacturer, feel free to contact Morpho MFG. We offer a broad range of services, from toy manufacturer onboarding to mass production, quality control, and logistics.

We will be more than happy to help you!

About the author

Josh Fairbairn

CEO of MorphoMFG, fluent in Mandarin, Blogger, and Youtuber. Josh loves interesting materials and the craftsmanship that goes into creating innovative products - watches, tech, games, whisky, leather, wood, blockchain & electronics. Josh and his team in Guangzhou, China are striving to create (& consume) the world’s highest quality products. Partnering with entrepreneurs globally to help solve the world's problems - whether small or large.

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